Hotel furniture is to be customized!
Hotel furniture purchase hotel project is the most important part of the hotel project design and indoor environment when the line design, you need to directly consider the harmony of indoor functions and the environment, so many hotels in the choice of hotel furniture are customized Way, and gradually abandoned the previous kind of relying solely on the purchase of hotel furniture model, then what are the advantages of doing so? Qin Gang Wood Xiaobian here with you to analyze the advantages of custom hotel furniture!
Hotel furniture custom advantages
1, to meet the different needs of different consumers
In the traditional marketing model, hotel furniture companies tend to follow the simple market research, follow the trend of today's hotel furniture R & D and production of hotel furniture. However, this model is not produced by the hotel furniture do not meet the requirements, that is, the style can not meet personal preferences. The custom marketing will market segments to individuals, according to individual requirements design hotel furniture, consumers are one of the designers of hotel furniture. According to personal preferences put forward some specific requirements, such as color, personalized specifications and so on.
2, can reduce inventory backlog
In the traditional marketing model, hotel furniture companies in pursuit of profit maximization, through the large-scale production to reduce product costs, once the market suffered a slight accident, such a large-scale production of hotel furniture due to inevitably lead to poor sales or backlog, resulting in the waste of resources. The custom marketing is based on consumer orders, almost no inventory, accelerated cash flow.
3, reduce marketing costs
In the traditional marketing model, hotel furniture companies in order to occupy the market, often through advertising, built store sales promotion, etc. to drive sales and therefore higher costs. The custom marketing as long as the quality of hotel furniture, the price is reasonable, the hotel furniture can be successfully sold out. Manufacturers in the custom marketing directly to consumers to reduce the sales process, but also reduce the various expenses.
4, is conducive to accelerating product development
In the traditional marketing model, many hotel furniture designers behind closed doors, but based on simple market research product development, the design of the hotel furniture is very limited, it is difficult to meet the needs of the public. In custom marketing, there are many opportunities for designers to communicate face-to-face with consumers, and it is easy to know what consumers are looking for and then develop products that are close to the consumer's needs.
Hotel furniture customization has brought many benefits to the hotel, hotel furniture customization services has become a new trend